This trend report, completed in 2012, was created for the global coatings company AkzoNobel. There, I created color stories showing color and surface effects that epitomized design trends two to three years ahead - pulling from fashion, architecture, product design, and automotive trend research. We then turn our color and design trends into coatings for phones, tablets, small appliances, automotive interiors and more. These presentations were given to design teams all over the globe for such industry leaders as Apple, Motorola, Microsoft, Motorola, and Whirlpool.
These trend presentations, completed between 2003 and 2012, were created for the global coatings company AkzoNobel. We showcased trend coating samples via custom packaging, booth design, and color story posters that will be turned into coatings for mobile phones, consumer electronics, automotive interiors and more.
Art direction and trend research copywriting: Steve Mobley
Trend Research: Steve Mobley and Foresee Color & Design Group
These images were art directed by myself for AkzoNobel's 2012 annual calendar. The subjects and colors reflect the trend colors for that year, showcasing our reports in a unique way.
Art Direction: Steve Mobley
Photography: Matt Bulvony
European trade magazine ads about Pictaflex, a surface decoration technology AkzoNobel owns.
Data sheets about various coatings and effects.
"Body of Work" - 2007 AkzoNobel Specialty Plastics calendar that won the NEO Power of Print award for best in show. The custom laser-cut aluminum case was designed by me and fabricated in France by Norline. The entire project was completed in 3 months.
Design, Concept, and Art Direction: Steve Mobley
Photography: Robert Capalbo
Styling and Makeup, Numeral Typography: Brittany (O'Connell) Copach
Printing and Assembly: General Press Corporation
Book covers designed for Word Association Publishers, Tarentum, PA.
CD cover designs done for Jazz/Sound Track composer Richard D. Ruttenberg.
Prior to AkzoNobel's rebranding (after the merger with UK's ICI in 2008) I was given a lot of freedom and near autonomy with regard to Specialty Plastic's website and marketing materials. Since the color trend presentations and special effects coming from our R&D were the key driver of sales, it was my desire to feature those trend reports on our web site. It was flash based, and when you moused over one of the small sample pieces, they enlarged over on the right, making it very interactive. I also had sound tracks done in a studio that captured the mood of the trend report. Working with Rob Deaner of Market Street Sound on voice overs and customized music for the trend reports was always one of my favorite endeavors. (Rob Deaner is now doing business as Contagious Music, Pittsburgh, PA. I highly recommend him. And for VO talent, you can't beat Carol Lee Espy, who's with The Talent Group).
Freedom Farms publishes a monthly magazine and yearly calendar. The King-family-owned and run farm was made semi famous when they had a three-year run as a cable channel reality show called "Farm Kings." They are a wonderfully passionate family and hope to inspire other families to take up the love of sustainable farming. Working on this magazine is pure bliss for me.
Some examples of circulars I was in charge of while working at Giant Eagle, Inc., a $10 billion dollar, family-owned, private food, health and pharmacy retailer headquartered in Pittsburgh, PA. I managed 6 production artists with varying levels of design competencies, who were responsible for producing all POS signage and two circulars mailed to a combined circulation of 4.3 million homes every week. I also contributed illustrations for the Market District brand monthly magazine whenever possible to foster my love of illustration.